編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-579-040 | Federal Express (B) | Lovelock, Christopher H. | Marketing | Marketing( MKTG101 ) |
2 | 9-586-013 | Population Services International: The Social Marketing Project in Bangladesh | Rangan, V. Kasturi | Marketing | Marketing( MKTG101 ) |
3 | 9-587-055 | Rohm and Haas (A): New Product Marketing Strategy | Rangan, V. Kasturi;Lasley, Susan | Marketing | Marketing( MKTG101 ) |
4 | 9-597-009 | Gillette Indonesia | Quelch, John A.;Long, Diane | Marketing | Marketing( MKTG101 ) |